Dallas Mavericks fans face a 282% surge in gameday costs since 1991, per new research from Hard Rock Bet. Mavericks fans have experienced the sixth biggest surge in gameday costs across the NBA. Read on for further details surrounding Hard Rock Bet’s recent research.
Dallas Mavericks Fans Face Surge in Gameday Costs
There’s no doubt the Dallas Mavericks averaged 20,079 fans per game during the 2024-25 NBA season. The American Airlines Center has been a packed house for Mavericks fans, making for a big commitment from fans. The American Airlines Center’s energy is electric.
However, new research from Hard Rock Bet has revealed Mavericks fans have experienced the sixth biggest surge in gameday costs across the NBA. The average Mavericks fan’s gameday experience has skyrocketed to $477.09 — a 282% increase over 34 years.
Hard Rock Bet’s study calculated the full fan experience, including factors such as ticket prices, sodas, and hot dogs. The Mavericks are No. 6 in the NBA for the most inflated gameday costs.
Mavericks Fans’ Previous Gameday Costs
Dallas Mavericks fans now face an average of $477.09 in 2025. Previously, Mavericks fans paid an average of $125.02 (adjusted for inflation) in 1991.
The Mavericks rank sixth in the NBA’s most inflated gameday costs, while the Golden State Warriors rank first with $740.08 in 2025 compared to $139.00 in 1991 and the Los Angeles Clippers rank eighth with $519.14 in 2025 compared to $137.60 in 1991.
Final Thoughts
Everything is bigger in Texas, including the Dallas Mavericks’ gameday experience, except the cost for Dallas Cowboys fans to attend home games for “America’s Team.”
Cowboys GM Jerry Jones has been known for helping reshape the business of sport from keeping gameday costs fair for fans to giving cheerleaders a raise. Just days after the Cowboys’ cheerleaders received a 400% raise, Hard Rock Bet confirmed the Cowboys games cost fans an average of $665.60 in 2024 compared to $634.80 in 2015. The Cowboys’ Fan Cost Index was $184.32 in 1991.
