Social media has become one of the most popular platforms for influencers in the NBA world, and new data shows why WAGs (wives and girlfriends) hold the most earning power. Read on for the top 10 list.
Top 10 NBA Wags with Social Media Earning Power
According to Doc’s Sports Service, a new analysis of 61 WAGs examined Instagram and TikTok followings, engagement rates, and sponsored-post earnings to determine the top 10 NBA WAGs with the strongest digital presence in 2025.
The top 10 namesake WAGs based on social media earning power per post is as follows: Megan Thee Stallion ($119,855), Jordyn Woods ($34,205), Winnie Harlow ($28,435), GloRilla ($26,015), Draya Michele ($24,850), Coco Jones ($22,049), Ayesha Curry ($20,772.50), Katya Elise Henry ($20,133.50), Ella Mai ($15,585), and Ana Montana ($9,057.50).
Top 10 NBA WAGs’ Outlook
TikTok’s popularity has skyrocketed in recent years, but the social media and short-form online video platform isn’t necessary for everyone, including NBA WAGs, to attract attention.
Among the 61 namesake WAGs analyzed, over 50% don’t have a TikTok account, making Instagram the primary platform for monetization. Megan Thee Stallion leads by a significant margin, with 32.7 million Instagram followers and 16.6 million on TikTok, placing her in a category of influence far beyond the rest of the group.
Final Thoughts
In today’s professional basketball era, the WAGs have evolved into public figures that often rival the popularity of their boyfriends and husbands. Some WAGs, such as Megan Thee Stallion, Gabrielle Union, and Teyana Taylor, were established celebrities before dating and marrying NBA players. Still, most of them work towards becoming entrepreneurs, business owners, and content creators in their own right.
