The 2025-26 NBA season is underway, and NBA jersey sales are expected to increase in the coming weeks. Jersey sales increased by 21% during the 2024-25 NBA season, especially due to the Luka Doncic trade to the Los Angeles Lakers.
The increase in jersey sales led to Betway conducting a study to discover which jerseys are the most in-demand this season among NBA fans. Betway’s study revealed that Tyrese Haliburton’s Indiana Pacers jersey is the most sought-after. Haliburton, 25, is currently sidelined with an Achilles injury, but that hasn’t stopped his supporters from purchasing his jersey.
Tyrese Haliburton’s Indiana Pacers Jersey Is the Most In-Demand
Tyrese Haliburton’s Indiana Pacers jersey was ranked the most in-demand, with a whopping 1,493,830 searches on Google. The Los Angeles Lakers are the only team to have two players in the top 10. LeBron James and Doncic accumulated 305,000 and 143,400 searches.
Dallas Mavericks star Kyrie Irving had the fifth-most in-demand jersey, with a fair 242,610 searches. Irving’s time in the NBA hasn’t been without a fair share of controversy. Despite failing to lead the Mavericks to the playoffs, the 33-year-old’s season average of 24.7 points per game was the second-highest on the Mavericks’ roster, trailing only Doncic.
Haliburton’s Outlook
Haliburton likely won’t play this season, but his jersey being the most in-demand is quite an honor in itself. The 25-year-old’s most recent season averages are 18.6 points, 3.5 rebounds, and 9.2 assists per game, as well as 47.3% shooting from the field. These stats came just weeks after The Athletic’s annual anonymous player survey named the 25-year-old as the “Most Overrated Player” in the league.
Final Thoughts
Tyrese Haliburton’s jersey was ranked the most in-demand, while James, Doncic, and Irving were also ranked, but let’s not forget the remaining six players in the top 10.
Toronto Raptors’ Scottie Barnes and Cleveland Cavaliers’ Evan Mobley ranked third and fourth, respectively. Minnesota Timberwolves’ Anthony Edwards, Oklahoma City Thunder’s Shai Gilgeous-Alexander, Golden State Warriors’ Stephen Curry, and Boston Celtics’ Jayson Tatum rounded out the top 10 as sixth, eighth, ninth, and tenth, respectively.
